The Brand

In Asia, we live in a part of the world where the variety of cultures, habits and unspoken rules is just fascinating. Meanwhile we are all women who like to feel good and beautiful, even during our period. But why do we keep buying disposable underwear? Hygiene? Cost? Convenience?

What if during our period we could wear the same comfortable panties that we love without extra protection while saving money and the planet?

who I am

My name is Sabine. I am the mum of one boy, and I’ve been calling Hong Kong home since 2010. I have always worked in fashion between France and Asia since 20 years and I am passionate about innovation in the industry. This experience has convinced me that I have a role to play in how products are designed, produced, and sold. In turn, a little change of habits as consumers can make a huge difference.

culottee is born

My entrepreneurial journey started when I realized that most women in Asia were using pads or disposable briefs during their period. Pads and night briefs are made of majority of plastic and generate huge volumes of waste, and I had to do something about it.

After 3 months of trials and surveys on a community of 150 women in Hong Kong, I have been convinced that Culottee can be useful, beautiful and a game changer!

With my team, I have created a beautiful collection of washable period brief. The different designs are similar as our favorite day to day underwear with extra layers which can absorb the leakage and the blood. They are comfortable, highly absorbent, feminine, safe for your body AND at the same time can help you save money and reduce single use plastic.

Most of women have different habits during their period between the day and night. Culottee products are designed to match with different needs, basic and high absorbency during the night, more feminine with different absorbency during the day.

A brief is like a fashion pant, skirt or dress, women want to feel beautiful, feminine, comfortable and protected. Culottee is THE ONE!! Try it, love it!


zero waste

First by using only Culottee washable underwear, you can save 3 to 4 Liter of garbage per year/ 1 people or 110kg to 150kg in a menstrual life time ( 38 years on average)

culottee is made to last

With high standard fabrics and is reusable for 3+ years

& chemical free

Culottee styles styles have been certified by a recognized laboratory and follow the REACH European standard. It is chemical free and safe for your skin.

All fabrics and component are Standart 100 Oeko-tex certified. It means that Culottee use only fabrics and components which meet the human-ecological requirement for products with direct contact with the skin.

less packaging

+ Culottee have been designed without extra care label, which is usually cut and thrown away. The composition, flux level, size label and the care instruction have been printed inside.

+ There is no polybag inside Culottee box to avoid any useless wastage.

+ All instructions have been printed on the packaging and inside the brief.

+ The box can and must be recycle.

stock fabric pouch

The beautiful velvet pouch is using stock fabrics. The function of the pouch is to carry Culottee in our bags, it was not necessary to produce some specific fabric. From one production to the other one, the color of the velvet may change based on the stock availability.

bamboo viscose

The highly absorbent bamboo viscose layers inside Culottee underwear and requiring no pesticides or fertilizers. Bamboo grows abundantly without causing damage to soil.

close production

Culottee production come from a certified factory in Shantou, China, that I’ve been working with for years. This factory has passed stringent social & environmental audits and employs very experienced workers. Keeping the production close to where it is sold is key to reducing our environmental impact and also ensures agility.

by 2023 Culottee will go further…

Subscribe to our newsletter

Be the first to receive information on new products, events,
sales and more! And get 10% off your first purchase